Working with a global beauty brand to deliver a 30 second TV advert across the UK and USA to drive brand awareness and sales.
Working with Channel 4 to deliver a 30 second advert to their 24 million registered users using category targeting.
Delivering a connected TV campaign in the USA targeting around 33 data segments with around 20 million impressions over a month period.
Working with Clearcast to approve the clients 30 second TV creative.
Campaign had a 98% completion rate across both the USA & UK TV stations.
Delivered over 21 million impressions within the budget given across the USA/UK.
Delivered contextual + Audience targeting segments
Increased website traffic and drove sales in store
CPM’s were 30% lower than average