The Objective

Working with a global beauty brand to deliver a 30 second TV advert across the UK and USA to drive brand awareness and sales.

The Approach

Working with Channel 4 to deliver a 30 second advert to their 24 million registered users using category targeting.

Delivering a connected TV campaign in the USA targeting around 33 data segments with around 20 million impressions over a month period.

Working with Clearcast to approve the clients 30 second TV creative.

The Results

Campaign had a 98% completion rate across both the USA & UK TV stations.

Delivered over 21 million impressions within the budget given across the USA/UK.

Delivered contextual + Audience targeting segments

Increased website traffic and drove sales in store

CPM’s were 30% lower than average