The Objective
To plan and buy media across TV, Digital Audio, Regional Print, Digital Display and OOH advertising.
Working to a set budget of circa £250k targeting 35-45 M/F HHI 80k + that may invest already or have little experience with investing
The Approach
Creating a data led strategy using our partners to identify the media we should be using
Creating briefs with each of the media owners to deliver key info on what inventory we require and the budget we are working with for each media type.
Planning and scheduling all media understanding artwork requirements and negotiating the best rates on behalf of the client
The Results
Delivering both regional and nationwide media coverage
Keeping the client informed at every stage to ensure artwork deadlines were met and campaign wrap up reports were delivered for each piece of media
Produced full campaign wrap up reports on what was learned and how can we improve
We managed saved money compared to a previous agency and repeated the contract for a second year
Marketing Director’s note
JWE Media has been a great asset this year given we a re small team, but with big ambitions. Being able to outsource our strategy and buying process has meant that we can focus on looking after our customers whilst JWE was busy bringing in new. Overall we are delighted with the service and look forward to another successful 12 months.