The Objective

Market and develop banner ads to target prospective fine wine customers.

Driving users to complete online purchases and improve ROAS.

The Approach

Creating a data led strategy using our partners to identify the key channels and data points we need to focus on

Identify browsing audiences, contextual audiences and 3rd party data partners that will target the correct audience

Planning and scheduling all media understanding artwork requirements and negotiating the best rates on behalf of the client

The Results

  • 5,634,995 Impressions
  • 12,400 Clicks
  • 0.22% CTR
  • 1.20 mins on site

834% ROAs and £130,000 in new revenue for the client.

Marketing Director’s note

We are immensely proud of this campaign that JWE Media managed to put together and execute. They act as an extension of our business and we look forward to our next campaign during the festive period.