News brands reach more than 90% of the population each month.
That’s an audience of 50,199,000 per month* Press advertising still demands a place within a media campaign Whilst printed media has declined over the last ten years, the way people consume print media has changed. With the introduction of digital magazines & newspapers, alongside the printed version, it remains a strong media channel. You can gain access to both audiences now.
The most common four display advert sizes are Quarter Page, Half Page, Full Page and a DPS (Double Page Spread). However, there are other formats such as wraps, disruptive pages, as well as prime positioning which is also an important factor when placing an advert.
Alongside the standard spaces for press advertising, advertorials work well and sit within publications looking like existing content. They are produced by the publisher to adapt the look and feel of the magazine or newspaper, so the reader feels like they are reading an editorial piece. This helps the reader with brand trust, as it appears the publication are endorsing the brand.
Most publishers now have digital platforms for their publications and the same opportunities exist online, such as display advertising (Leader board & Mid Page Units) and native content (online advertorials) as the digital equivalents.